Richard G. Petty, MD

Cognition and Lingerie

Well, these two may seem to be strange ahem, bed fellows, but recent research suggests an intriguing link. This item seemed so odd, that I’m going to name names. Carol Kirshner – web mistress and researcher – is the only person in the world who could possibly have exposed me to this piece of research. The whole thing so shocked me that it has taken me until now to be able to report to you, gentle reader.

Carol found this blog item which had the wonderful title “Lingerie sharpens the financial mind.” It followed a report by the BBC , which sported a less racy title. Sad to say, some of the news reports got it wrong. You can read the abstract of the paper, and there’s a nice analysis of the paper by Dr. Petra Boynton.

The study did not actually say that men can’t function if they catch a glimpse of a scantily clad female. It was more subtle than that, and as Dr. Boynton points out, there are many reasons for being cautious about the findings. In actual fact the data seem to indicate that a glimpse of one of the lingerie pictures actually enhanced the men’s rational decision making.

Now there’s a thought….

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About Richard G. Petty, MD
Dr. Richard G. Petty, MD is a world-renowned authority on the brain, and his revolutionary work on human energy systems has been acclaimed around the globe. He is also an accredited specialist in internal and metabolic medicine, endocrinology, psychiatry, acupuncture and homeopathy. He has been an innovator and leader of the human potential movement for over thirty years and is also an active researcher, teacher, writer, professional speaker and broadcaster. He is the author of five books, including the groundbreaking and best selling CD series Healing, Meaning and Purpose. He has taught in over 45 countries and 48 states in the last ten years, but spends as much time as possible on his horse farm in Georgia.

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